Working with the team at Each & Every, our job was to take a beloved deodorant among natural shoppers to an indulgent lifestyle-led body care brand that reaches beyond natural. Working closely with our art director and strategist, my job was create a website that brought the new packaging and storytelling to life while standing out from other competitors within the category.
The vision for this site was to create a best-in-class digital destination that established Nioxin as the forward-thinking hair growth authority and builds an emotional connection with consumers by bringing together educational content rooted in scientific proficiency and an experience focused on putting users and their needs first.
Tasked to create a digital flagship featuring engaging experiences, ease of use, and a future-proof platform that embodies the feeling, emotion and lifestyle of Majesty’s Pleasure. The site was structured to be a personalized experience that is shoppable, easy to book and anticipates consumers’ needs before they ask.
Known as a pioneer of traditional Indian medicine in the west, Surya is an Ayurvedic spa and clinic based in LA. Our objective was to create a new identity; including packaging, art direction and a dynamic digital platform that incorporates educational content and e-commerce.
Reimagining the current e-commerce site to feel like a digital-flagship platform that immerses the customer in every aspect of HOBO, with an inviting shopping experience aligning the brand and business goals – and community that helps bring the mission to life.
In a digital partnership with Clinique, we were tasked to create a skin analysis for a new product launch that would be personalized to the consumers needs. Working closely with internal art directors and the client, we developed an app and a landing page which would support the campaign.
Working with Beach House Group we scouted, produced and art directed a 27-model shoot featuring real consumers of Florence by Mills. For the overall direction of the shoot, I wanted to incorporate authentic faces that would showcase the diverse range of color products from the line while maintaining the playfulness of the demographic. The assets were created to fit within the preexisting product pages on their e-commerce site as well as used for social and in-store units.
Wanting to utilize a recent complexion campaign, the team at Rose Inc requested two distinct shade finder tools to user test and execute on their site. We created a user journey and a shoppable page that would feel custom to the experience and results of the quiz. Constructing a flow that the customer felt confident in their choice was the biggest challenge. We solved this by grounding each question in education and bringing in impactful imagery.
